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HTC’s new virtual reality platform HTC Vive gives artists the chance to take their imagination to the next level. The HTC Vive allows users to explore virtual spaces in new ways, as users are given access to a surround sound system, a large screen and the ability to connect with other headsets. HTC Vive allows users to become virtually immersed in a world of their own making. The HTC Vive developer program allows aspiring artists to not only see their work through the eyes of a virtual reality viewer, but also to experience it first hand through an HTC environment that imitates a gallery setting.

HTC’s long standing relationship with the Royal Academy of Arts is founded on the idea that art should be accessible to everyone, for everyone, and that this can only happen if there is a continuous investment in the arts by the population. Artistic endeavour is something that many people wish to do but few are able to afford the space, the equipment and the time it takes to make a regular event happen. The HTC Vive represents a perfect opportunity to create a far live application that bridges the gap between wishing and actually making a difference in an artist’s life. HTC’s VR platform allows art students to explore their ideas in virtual reality. HTC’s goal is to create a platform for creativity that makes the dream a reality for those who are interested, capable and passionate about art.

HTC’s chief marketing officer, Chris Scott, says that the HTC Vive will allow seniors stuck in their homes to have an experience that lets them get up off the sofa to be part of a digital universe. “No longer will seniors stay glued to the television when they could be doing more,” said Scott. “HTC’s innovative virtual reality platform will enable seniors to escape the stale feeling of their living rooms and put themselves in a place where they feel at ease.”

London is not the only location where HTC’s VR solutions will be seen. Senior citizens in the United Kingdom, and across Europe and Asia will also have access to the HTC Vive. The company plans to take the technology to as many locations as possible and is targeting markets including corporate training, business meetings and conferences, as well as art exhibits and design shows. vray is currently being used by some of London’s most prominent museums as a way of educating the public and making virtual reality experiences possible.

Adham Farah, creative director at London based ad agency Cipactel, believes that the HTC Vive will help break down the mental barriers that exist between trainees and their potential employers. “VR headsets such as the HTC Vive will allow companies to put their brand images on the faces of their trainees as they are presented with real life models,” said Farah. “VR is about transforming the user’s mental model of themselves into a virtual representation of their brand.” Virtual reality solutions are the wave of the future, and one that HTC is looking to capitalise on.

For HTC, the biggest advantage to using VR technology is the ability it has to make long term investments in its clients’ intellectual property. HTC has invested in studios in New York and Los Angeles where it continues to create cutting edge digital design solutions. If you ask HTC what is it about virtual reality and digital signage that makes it so appealing to the art world? The answer, according to HTC, is simple: the ability for virtual objects to elicit emotional responses. HTC believes that art school students and other professionals will find that there is no better way of learning visually than by experiencing an original creation in front of them. A virtual reality platform such as the HTC Vive is designed to make that experience possible for the first time.

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